JIM HOLMES
EXECUTIVE PRODUCER.
CREATIVE DIRECTOR.
CONTENT STRATEGIST.
Helping brands, broadcasters and talent reach their desired audiences with experiences that inspire, engage, and deliver exceptional results.
An award-winning multi-platform executive producer, commissioner and content team leader specialising in short and medium-form visual storytelling, content strategy, entertainment formats and digital content distribution for brands and broadcasters.
I deliver stand-out, world-class projects that shine a light on remarkable individuals and unconventional mindsets, and lead diverse teams to harness their talents to deliver highly innovative, creatively-challenging visual work that is strategically-focused, offers commercial value opportunities and addresses business needs. Above all, I ensure the delivery of gold-standard, relatable projects that are welcoming and non-judgemental; attracting a broad, mainstream audience while delivering authentic, inspiring and youthful experiences.
My core areas of specialism include music, culture, sport, entertainment and education. My production experience includes BAFTA-winning children's programming, world's-first feats in action sports cinema, low-cost repeatable music formats, fully-integrated live event and campaign creative, immersive multi-camera live broadcasts, music promos and documentaries. In between, I’ve helped Red Bull to become the most-shareable video brand in the world, broke records for social engagement with my productions (The BRITs), had my work introduced by the Prime Minister in the middle of their headline party conference speech, flew two planes indoors (and one skatepark 2,000ft in the air), was awarded a 5-star review in the Guardian for an augmented-reality rave and made a reality TV show with robots.
ACT 5 Showreel
Don't Look Down
Charli XCX - '360' - Live @ Outernet
Barnstorming
About Act 5 Creative
JIM HOLMES
Beginning my career as an advertising creative and music journalist, I transitioned full-time into content creation for brands and broadcasters in 2008. Since then, I have managed editorial teams, ideated, pitched and overseen delivery of video productions and 360 campaigns for the world's biggest brands and broadcasters: from The BRITs and Glastonbury Festival coverage to a season of segments for Blue Peter, to audience-acclaimed live broadcasts in the worlds of sports and music.
With a passion for delivering best-in-class creative campaigns, programmes and strategic content plans - I have been Executive Producer on some of Red Bull's most successful events, films and social campaigns in the last decade; and with 15 years of experience in the industry, I've had the privilege of working with renowned brands and incredibly talented individuals who are an extended part of the Act 5 family.
My mission is to bring your vision to life through creative storytelling, data-driven insights and technical expertise; working closely with clients to ensure strategic success and innovation is at the forefront of every project. From concept development to post-production, I am committed to delivering exceptional work that engages and inspire audiences worldwide.
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AWARD WINNING WORK
Services
Consultation on
multi-channel marketing campaigns
Design and execution of campaign launches, their amplification and communications plans.
We have the courage to dream big and the humility to ensure that your risks are managed at every stage.
Development of intellectual property exploitation
Guiding you through the development, sponsorship and commissioning process and helping you to turn your talent, idea, intrigue or insight into stories shared by millions.
Development of cross-platform marketing plans: events, content, social and supporting brand campaigns
By taking a 360-degree approach, we won’t pigeon-hole you into a preferred discipline.
We work with you to develop the most effective and engaging means of reaching the audience that you want, with careful consideration of what you want them to feel and what you wish to communicate.
Ideation and content strategy development
Helping to support your marketing strategy: attracting and serving your desired audiences through video, podcasts, community management and written editorial with a focus on your return on investment.
Management of commercial partnerships
With a client-base, relationships and expertise that span industries and cross borders, we help you to place your product and messaging in authentic and empowering ways that improves content with its inclusion, builds awareness and bolsters brand love.
End-to-end production expertise
With proven success across a huge range of formats, disciplines and audiences - we build teams around your needs. Encompassing live sport and music broadcasts, entertainment formats, events, above the line and social campaigns, documentary features, series and mid-form films.

We bring stories to life from the page to screen; from a deck to spectators' social feeds.
We speak human. We speak 'brand'. We speak 'agency'. We speak 'talent'
Proven experience of complementing existing internal and external structures and stakeholders, helping brands to develop and implement initiatives that grow, build a fanbase and leave a lasting legacy.
Try us. Test us.

We build long-standing relationships with clients and collaborators, but we’re constantly seeking to meet new people, innovate, tell new stories (and old ones, better) and deliver bigger and bolder work.
Impossible is an exciting challenge.
We should chat.
